
Adventsure
UX/UI, Branding, Print Design
Adventsure is an extreme sports insurance company that covers the comprehensive requirements of sports from sea to sky.
My role: main designer of brand identity, brand guideline, UX/UI.


1. Logomark




2. Colour
Colour Picking
Colour Picking is a specific method in design field which ITV has applied such a technique to its visual identity. The Adventsure logo picks 5 colours from images or videos, reflecting the colours of environment and surrounding materials, which designers are able to choose the most powerful and meaningful colour combination to present the exciting moments of movement.






3. Imagery &
Graphics
Photography is one of the key components of Adventsure branding which helps to project the brand attributes that characterise the spirit of Adventsure: Boldness, Enthusiasm, Excitement and Delicacy.






4. UI Design
The Adventsure UI is a flow of design that aims to bring its visitors to immerse in the realistic sports atmosphere
via photographic and minimalist user interface design instead of using commercial products


























Branding
Development
Process
I. Mind Mapping


II. Inspirations


III. Idea Sketches


IV. Initial Concept & Drafts


V. Concept Implementation



