Adventsure

UX/UI, Branding, Print Design

Adventsure is an extreme sports insurance company that covers the comprehensive requirements of sports from sea to sky.

My role: main designer of brand identity, brand guideline, UX/UI.

2. Colour

Colour Picking

Colour Picking is a specific method in design field which ITV has applied such a technique to its visual identity. The Adventsure logo picks 5 colours from images or videos, reflecting the colours of environment and surrounding materials, which designers are able to choose the most powerful and meaningful colour combination to present the exciting moments of movement. 

3. Imagery &

    Graphics

Photography is one of the key components of Adventsure branding which helps to project the brand attributes that characterise the spirit of Adventsure: Boldness, Enthusiasm, Excitement and Delicacy.

4. UI Design

The Adventsure UI is a flow of design that aims to bring its visitors to immerse in the realistic sports atmosphere 
via photographic and minimalist user interface design instead of using commercial products

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