Performing Sculpture

Advertising, Animation, Motion Graphic

This project was the interview task that design the content of Digital Escalator Panels (DEPs) in order to advertise the exhibition in the London underground stations for the position of Graphic Designer, Digital at Tate Gallery in March 2015.

Tate is an institution that houses the United Kingdom's national collection of British art, and international modern and contemporary art. It is one of the largest museums of modern and contemporary art in the world

Alexander Calder: Performing Sculpture
A featured exhibition of  Tate Modern: 11 November 2015 - 3 April 2016

Panel 1

This panel begins with the animation of gathering dots, which implies that Tate collects artworks and attracts visitors all around the world.

After the explosion,  one of the dots is travelling through all the following panels with the same speed of escalator for catching the passenger's attention.

Panel 2

This frame presents one of the Alexander Calder's iconic mobile sculptures "Antennae with Red and Blue Dots" by the stimulation of its realistic kinetic movement. 

Subsequently the logo is completed as its structure of dots,  and finally the animation ends with the effect of explosion, meaning that Tate spreads its value and collection towards the world while the underground train causes the windy environment in the real time.

Panel 3

Wire, is the core material in Alexander Calder's artworks. In this frame, the travelling dot illustrates the Calder's wired self-portrait as the central panel, emphasising the key factors of this exhibition: the artist and the materials uses.

Panel 4

This panel depicts the image of  the tennis player, Helen Wills, who has been described as "the first American born woman to achieve international celebrity as an athlete." She won 31 Grand Slam tournament titles.

The purpose of this frame is to interpret the focuses of his artworks and career: movement, choreography and performance.

 

Panel 5

This frame presents the details of the sculpture "Antennae with Red and Blue Dots" as the conclusion of his delicate artworks that is going to be displayed in the exhibition.

American sculptor Alexander Calder was a radical figure who pioneered kinetic sculpture, bringing movement to static objects.

Calder travelled to Paris in the 1920s, having originally trained as an engineer, and by 1931 he had invented the mobile, a term coined by Duchamp to describe Calder’s sculptures which moved of their own accord.

His dynamic works brought to life the avant-garde’s fascination with movement, and brought sculpture into the fourth dimension.

Continuing Tate Modern’s acclaimed reassessments of key figures in modernism, Alexander Calder: Performing Sculpture will reveal how motion, performance and theatricality underpinned his practice. It will bring together major works from museums around the world, as well as showcasing his collaborative projects in the fields of film, theatre, music and dance.

Calder also collaborated with choreographers, designing performance objects, decor and costumes for theatrical spaces, with scores by renowned contemporary composers. 

The exhibition will present material from these important collaborations. Calder reinvented the possibilities of form in a way that offers a close parallel with theatre and dance. The exhibition will demonstrate how he incorporated elements of movement, choreography and sound to fundamentally shake the principles of modern sculpture.

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Acrobats, c. 1927
Wire and wood
34 1/2" x 9" x 12"
Exhibited in Tate Modern, 2016

Copyright
Picture, font, quotation : Tate Gallery
Creative animation (DEPs) : Christopher Hsueh

Reference
http://www.tate.org.uk/whats-on/tate-modern/exhibition/alexander-calder-performing-sculpture